Shop around.... Although the economy is taking a hit, the dealer needs to keep a business going.
That said, you are in the driver seat and can take your business else where. Like others said get an all in price. Take the best service, people etc.
Your overall difference in price is not going to be that big so look at the other stuff, service, people, location, repeat service..
If your lucky see if you can find out what the list price is. Then you know what the dealer is getting and go from there