i picked up a new reel for $100 taxes in, that wouldve cost me $119 + tax at the store, or $129 + tax & shipping online.
got a great deal.
Plus they have a lot of gear that you cant get in local tackle shops, and have to order online.
this is a good chance to pick those things up without paying shipping.
plus great seminars, demos, speakers, etc.
cant see how you can wrong here.