I agree, but these are not new lures. Perch anglers on Simcoe have fished them for as long as I can remember. I admit I just never gave them another thought.
But now, especially since I have fished them, I can see how they will be a great new tool to use. If it wasn't for the hype I would probably never given them another thought. Same applies for other biats including the gizit(tube), buzzbait or senko.
The hype is based on the Elias win on a deep water fishery. But having used the rig - deep weed edges, breaklines, humps, and weed flats as easily fishable with it and quite proficiently I might add.
Hope to get the rig on film this weekend, if I do I'll get the video up.
As for fishing matted cover, if you punched the rig on a fishes head you wouldn't need to set the hook, you'd just knock it out!