I dunno, maybe it's just me, but when I read a fishing report and the OP is telling me how great some new lures are, I'm happy for him that he found something he likes.
Then I go to his signature and read where he's actually on the pro staff of the company that manufactures the lures he bragging about, the post suddenly turns into nothing more than SPAM as far as I'm concerned.
But then again, that's only my poinion.