Looks like you see now why I don't go to the Brock store unless I absolutely have to. TERRIBLE service, very difficult to deal with and usually don't have enough (or any) of the "best" items in the weekly flyer.
Markham and Lawrence still had a manual auger, Jiffy power auger and shelter this morning (but had still not unpacked the 5 shimano Ice Fishing combos yet).
Best approach is to surf the net Friday morning and contact any nearby store that "shows" the item that you want. If the sale price is on-line then it will be honored regardless of the sale date published on the flyer (unless you're shopping at Brock - but of course they won't have the item anyway). Ajax is a much, much better store.