Dude, you can't compare a site like that compared to a full blown custom site, lol. That's like comparing an ugly stick and a custom IMX. Sure they are both rods, but that's about all they have in common.
Everyone demonstrates about something... Tamils on the Gardiner Expressway a few years ago, truckers on the 401....
As long as it's peaceful, I've got zero issues with it.
Common sense would dictate you don't go ice fishing when it's 12 degrees out and there's crap ice to begin with. Unless you're some sort of ice whisperer, you didn't know what your next footstep would bring in those conditions. Don't kid yourself.