Well I had an experience today, went to the local RAM dealer. They have upped the price to the point that it's no longer worth buying them to get the return on mileage. A mid range equipped quad cab, 4x4, with heated seats, tow package and trailer mirrors will run around $53K. Even with their discounts and then add the tax, they're still over $51K. They're nuts. you can get a similarly equipped Ford for around $39K. That's a whole lot of gas money. The salesman said, unless you're doing around 45,000 km a year, it will be hard to break even.