BPS must be doing something right, because they continue to open new stores.
However, I think fishing gear has now just become a sideline for them...they don't make much effort into stock selection or marketing of tackle.
It's become a 'lifestyle" brand...the greater profit margins are in clothing, bedspreads, BBQ's, deer antler chandeliers, etc, etc. I often see suburban soccer moms in the check out line with a shopping cart full of stuff...and not single item has anything to do with catching a fish.
The same ladies that wear LuLuLemon pants but have never seen the inside of a yoga studio.