A number of years ago the moved to ICast show from Los Vegas to Chicago.
I got to tag along with a local distributor. It really was cool to see baits that never made it to our store shelves for 10-15 years.
The funny thing I noticed was every bass and walleye musky ect pro was there and also every fishing show host.
They all had the prettiest shirts and slacks on and they all carried briefcase. Only think I could think of was to carry Kleenex to wipe their face off before they went in the next booth.