To each his own and everybodies situation is different, the long term 0% loans are a little harder to find with a vehicle that is loaded with incentives.
I am looking at replacing the wifes truck with something a little smaller and we are looking used and I know I can get a 2 year old smaller SUV that is still capable of towing my boat for well under half the original price and I can get 4% financing if I want it.
Some people don`t mind dropping 40,50 grand on a truck because they have the coin others write their vehicles off and so on, frankly the average working stiff probably can`t afford and should not be dropping 40 grand on a vehicle.
I am with Raf vehicles are a bad investment especially a domestic vehicle.