Rich I was thinking the same thing when I was at walmart but it didn't have the room I was looking for.
Now for the gear, just one set up is worth more then the case it self.
Happy with the case and all it's storage
Bill after breaking my Thorns Brother rod i had no choice but to buy this case.
Just placed an order for 3 more rods for next season.
Never again will i break a rod, this thing is a tank.