Morning Huey.
Been to Gander Mountain many times, Port Huron and Lansing area locations. The body baits I purchase there are usually $2-$3 cheaper vs. here and often have additional colors/patterns. At Christmas time we loaded up on trout supplies and a few others things. saved around 40% (Lansing area location). As Jeff mentioned, their private label is Guide Series (the GS reels are made my Pflueger) and I have been happy with any GS merchandise I have bought. With the dollar right now, you should do very well. Just a heads up.....this past weekend, Port Huron crossing, parents were charged to convert their money back into US....they had never had to pay a fee before.
Have a great week and have fun shopping!!