"find something similar from a well known manufacturer"
Unfortunately none of the " big guys" (Shimano, Daiwa, etc) are making in-line ice reels (yet). I do like this style for ice fishing...simple and effective (less stuff to freeze up), also easy to control the free-fall rate. Easy to use with heavy mitts or gloves. Back in the day, I used to use a Martin Multiplier fly reel on the ice for the same reasons.
I have found the higher end 13 Fishing in-line reels to be pretty bullet proof....so far. Not a lot of mileage on them to see if they hold up over time. These days my hours fishing open water vs hard water are probably 12 to 1.
Now that I'm mortgage and kids free, I try to get in at least one trip down south each winter. Much prefer to be wading the flats in Belize, than standing out in -20 with a 40k north wind. The older I get, the less appealing the ice gets...but that's me. Even so, I still get out trying to turn the lake into Swiss cheese at least 10 times a winter. I grew up at my Grandmother's cottage on Long Point filling up a bucket with Perch. There's just something about staring down a hole waiting for a tug that never gets old...