As far as I'm concerned, you only need 2 lures you'll find in those stores: #5 Mepps (Black Fury or Aglia) and a Clown X-Rap. There are all sorts for lures that will work, but those two have caught me more TO pike then any other!
Started making my own lures for TO a while back with extra wight for shore casting...
Heres a solid black fury TO pike