I'm sorry, but I've never been here, but from the OFC reviews and response from the lodge owner, I'd have to say that this place needs to rethink their strategy on how to service their customers better, plain and simple.
My advice to the owner would be to visit a resort like taboo or deerhurst - see how they cater to their clients - this is the attitude and professionalism your customers expect when doling our the greenbacks for a vacation. Most of your customers are professionals, have the moolah to spend, and just want a decent time. If you have a problem with recognizing who your market is, and have trouble servicing them, then perhaps you should exit the business.
Good luck.