Couple years back I was looking to buy a new troll motor and checked both places. LeBarons was about $25 cheaper and when I asked BPS if they'd match it they told me "nope, we don't do price matching", so LeBarons got my business.
I've heard from others since then that BPS does indeed do price matching, so perhaps they should let ALL their staff know, specially the guys who are talking to customers on the phone.