There used to be a small gas chain around richmond hill, it was called olco it always had prices at about 5-10 cents cheaper and it was full serve! But only the locals knew about it so all of the people from the hwy 7 and hwy 407 right down the street just went to the shell, people won't go to the local stores if they don't know that they exist, the idea would work it would just be hard for people to find the stations sometimes. Also if we all buy from the small stores then they have a major boost in revenue and maybe they expand their station, you know put in a few more pumps, if when the major companies lower their prices and we leave the smaller ones then they can't afford those changes they just made and suddenly they go under. BUT I still think that if we didn't all just flock back to the big brands and maybe put in the extra time to find little stations this plan could WORK!