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Wal-Mart to start selling Wine in Ontario - NF


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Wal-Mart announced that, sometime in 2008, it will

begin offering customers a new discount item ----

Wal-Mart's own brand of wine. The world's largest

retail chain will be selling the spirits at an

affordable price, in the $2 - $5 range.

 

 

Wine connoisseurs may not be inclined to put a

bottle of Wal-Mart brand into their shopping carts,

but "there is a market for inexpensive wine," said

Kathy Micken, professor of marketing at University

of Arkansas, Bentonville.

 

 

"But the right name is important."

 

Customer surveys were conducted to determine the

most attractive name for the Wal-Mart wine brand.

The top surveyed names in order of popularity were:

 

 

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante

 

 

The beauty of Wal-Mart wine is that it can be served

with either white meat (Possum) or red meat (Squirrel).

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