It's the how it does it I guess.
Also every time I talk to someone who has an iPhone they always brag about how they have access to 200,000 + apps! Can play zillions of games with awesome graphics.......... Who cares if you up to your chin in crap and just need a reliable communication tool that types like your laptop and gives you e-mail access, ability to BBM with other Blackberry users and a pretty good camera that let's you take photo's of what you are trying to communicate. Oh and by the way, it's a phone as well......
I am in no way anti-Apple. I worked for Apple for a number of years and was a disciple!