Right from the article,
"Following the closing of the transaction, Fishing Holdings will continue operating independently under its existing management at its headquarters in Flippin, Ark., a two-hour drive from Bass Pro Shops headquarters in Springfield."
It be stupid to change. Their just holding for control. Not sure about their tracker line or "cracker" but for the price their newer nitros are pretty nice. Ive rid in the z8/z9, i was surprised.