The Lund Dealer is not obligated to drop the Lund Line just because of motors.
My Lund Dealer has been selling Honda since 1979.Today he sells Honda,Yamaha,Suzuki and now he can sell Mercury he is not forced to sell
Mercury but the price is attractive with the Mercury, bottom line you will pay more for your package at my dealer if you choose to take the Japanese motor.
I would assume this dealer dropped Lund for other reasons.
MTP