Apples to Apples Lund is no more expense than any of the others. Compare equal models of boats from Lund, Princecraft, Crestliner and you'll see that. The 300 Verado is the first 30 grand...9.9 pro kicker $4700..LCX and bow mount FF another $2800..trolling motor $1000...leaving about $21k for the boat itself.
I can say that Ford is more expensive than GM as well....when I want a Malibou and you want an F350 Diesel.