I used to believe the banana thing too (after my dad got screamed at by a guide), but when we were driving home one day we found a weedy section of a river and I decided to give this a shot...
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I would not support a %100 no kill, but I would support a tagging system or reduced limits. I don't see the need however to keep fish like muskie, apart from a mount (which you can get a replica of) there is no use for them.
I like the guy, sure he promotes rapala and lucky strike but who cares? Personally I find him much more enjoyable to watch than a guy like henry waszczuk.