Okay, I got it. I was turning clockwise. Forgot the old "lefty loosy, righty tighty" motto.
It came off and then I had to get a standard screwdriver for the internal nut thingy, then got the fitting off and it had a piece of foam, a piece of hard plastic, and yes, eeeewwwyyyy, hair. But problem solved and it drains like a charm now.
Thanks again everyone. Your tips and advice worked out once again at good ole OFC
Joey