I put a link on another post with some comments on that reel, it appears everyone that has one is happy with it.
I am in the states, that price is what they go for here, usually higher in Canada? Think someone mentioned a reel trade in at Bass Pro Shop, don`t know if it`s still on.
Length? I am taller and prefer rods 6 1/2 to 7 foot but really a matter of choice, generally more casting distance with a longer rod. Your call also on one or two piece rods, I prefer 1 piece.
Brands and cost for a rod? All over the place, you don`t have to spend a fortune to get a decent one, Diawa Heartland, Shimano Convergence, Berkley Lighting rod or others. Something comfortable in your hand will get used more, and even the Bass pro rods are good.
Medium to medium heavy action will do for all but the largest of pike and other species. Line choice is also all over the place. I set some of my baitcasters up with 10 pound line for open water use like Lake Erie, no junk around so I don`t need heavier line. If your fishing most of the time in weeds, wood, rocks a heavier line is a better choice, say 14 to 20 pound test mono or 30? pound braid?
Don`t use braid myself but a lot of guys on the board do and can help you with that. Good Luck with it, may take a bit of time to get the feel but worth it.