MotorGuide discontinued

[craigdritchie]

Some sad news today as it seems that Navico has discontinued the MotorGuide brand of electric trolling motors. Moving forward, new product will be sold under its Lowrance and Simrad brands.  From the official announcement:

Dear Fellow Anglers,

We are thrilled to announce an exciting new chapter in our journey. Building on the strong legacy of quality and innovation from our Lowrance® and Simrad®brands, we are transitioning all future trolling motor production under these trusted names. As a result, manufacturing under the MotorGuide brand has ceased.  

This strategic move supports our mission to provide anglers with the most advanced and seamlessly connected fishing systems. We are channeling our efforts into the Lowrance and Simrad® brands, which are uniquely positioned to offer industry-leading trolling motors and cutting-edge innovations for the entire boat. 

Our development teams are working diligently to enhance our Ultimate Fishing System, ensuring you have access to the most innovative, connected, reliable, and high-performance products on the market. We are especially excited about the upcoming release of our much-anticipated Recon™ Trolling Motors. 

Although production under the MotorGuide brand has ended, our commitment to supporting MotorGuide owners remains a priority. We understand you may have questions about where to go for services, warranty coverage, and more. Our dedicated service and warranty teams will continue to provide support to all MotorGuide product owners. Please visit MotorGuide.com for FAQs and more information. 

[AKRISONER]

No shock there, their trolling motors have been terrible for the better part of a decade