Fishing Industry Snapshot

[Spiel]

Fishing Industry Snapshot

 

 

March 8, 2010 / www.great-lakes.org

 

 

Southwick Associates has announced the brands and products anglers preferred most in 2009. This list has been compiled from the 34,185 internet-based surveys completed by anglers.

 

In 2009 the top fishing Industry brands included:

 

• Top rod brand: Shakespeare Ugly Stik (16.4% of all purchases)

 

• Top reel brand: Shimano (23.0% of all purchases)

 

• Top rod and reel combo brand: Shakespeare (25.7% of all purchases)

 

• Top fishing line producer: Pure Fishing's Berkley line (Trilene, Fireline, Big Game, Vanish) (42.6% of all purchases)

 

• Top hard bait brand: Rapala (30.6% of all purchases)

 

• Top soft bait brand: Zoom (16.8% of all purchases)

 

• Top spinner bait brand: Strike King (16.6% of all purchases)

 

• Top hook brand: Eagle Claw (34.5% of all purchases)

 

• Top sinker brand: Bullet Weight (19.0% of all purchases)

 

• Top fly rod brand: Sage (16.7% of all purchases)

 

• Top fly reels brand: Orvis (11.1% of all purchases)

 

• Top fly combo brand: St. Croix (18.0% of all purchases)

 

• Top fly line brand: Scientific Angler (28.8% of all purchases)

 

• Top fly brand: Orvis and Cabelas tied (11.0% of all purchases, each)

 

• Top fly leader brand: Rio (28.4% of all purchases)

 

• Top fly tying material brand: White River (60.5% of all purchases)

 

• Top fish finder or sonar brand: Humminbird (42.9% of all purchases)

 

• Top tackle box brand: Plano (55.8% of all purchases)

 

• Top landing net brand: Frabill (20.2% of all purchases)

 

• Top fishing knife brand: Rapala (22.6% of all purchases)

 

 

 

* 48% of all fishing tackle purchases involve terminal tackle (hooks, sinkers, swivels, etc.)

 

* Largemouth bass remain the number one targeted species of freshwater fish, with nearly 60% of fishing activity targeting largemouth bass.

 

* Saltwater anglers were more varied, with 25% of trips targeting any fish that bites, followed by striped bass (23%), flounder (21%), red drum (20%) and sea trout (20%). Please note these refer to species targeted on trips and not the number of fish actually caught.

[EC1]

Some of this data is quite surprising!

Ugly Stik as the best selling rod!?

I would have thought the soft baits would be dominated by berkley, with their powerbait and gulp.

 

Line, reel, and hard baits aren't much of a surprise, but congratulations to each of these for being able to make it to the top.