"media coverage" should not even be considered in on this . . .who cares about the media. It'll will focus on the leafs whether they make a good deal, bad deal, any deal... they are mostly stupid anyway.
He should have tried to extract at least some picks. IMO, Burke and co have fallen into the same pattern as other regimes here; try you best to patch together enough talent to squeak into the playoffs.. just to appease the board and some fickle fans.
The Kessel deal was a disaster and set them back about 5 years. They lost two 1st rounders plus a 2nd for an enigmatic player who will surely frustrate leaf fans with long spells of goalless games.. he's a very inconsistent player and is far from a complete player. If you're given up that much, the player should be well-rounded. I am a HUGE loyal Leaf fan, but I will criticize them when necessary. Burke's tenure has been mediocre at best so far. I liked the Phaneuf deal, but that's about it. They overpaid for Komiserek, Beauchemen, etc...