I'll agree with iko here - get one or two medium rods (maybe medium heavy) that don't break the bank and fish for a season learning as you go. No point buying loads of gear when you don't know what to do with it. If you go to bass pro (or any other decent shop) when they aren't super busy and say 'I've got x dollars and want the basics' they'll probably be happy to help you out with some fundamental stuff (jigs, hooks, spoons, etc).
Now this is gonna sound kinda funny but a few years back we bought a copy of 'fishing for dummies' as a joke prize for our annual walleye trip and you know what - its a nicely done book that I'd certainly recommend. Here's the amazon link Fishing for Dummies