As far as price goes I believe you get what you pay for most of the time in any type of fishing gear(rods, reels, line, hooks, lures). Yes you can catch fish on lures you get at the dollar store but after spending a lot of time on the water and dollars in the stores I've switched to more quality baits as they do catch more fish and tend to stand up longer to the abuse.
Steve, there is a 4 3/4 inch perch crank coming for the larger game fish.
For those interested here is a sneak peak at the additions for 2009. Smelt jerkbait and deepdiver(silver & gold), Crawfish rattle trap (i've never seen anything like this one on the market), smallmouth bass crank(detail is amazing) and a larger crawfish crank.
Singingdog, the life like fins and body details create additional flash points where as a lot of baits are smooth bodies with painted details which don't give off any additional flash.