It also is up to the discretion of the individual store manager. A few weeks ago, we saw an electric fireplace at one store for $99. Went home and unloaded the car. Went back and both fireplaces were gone, so we fly over to the other store in the city. Talked to a salesperson about price matching and she called the manager and he said the best he could do was $149. She called 3 other stores in the surrounding area and none would match the price.