Lebaron: Great pricing but i'm a bit jaded by poor customer service in the past. It'd also be a lot easier to go more often if they carried Lucky Craft, Gary Yamamoto, and some more higher end rods (St.Croix, Daiwa Steez/L&T, etc).
BPro: Prices could be better but really, I can't complain about a fishing store that's open til 10pm Monday to Saturday. Good place to get a "fix" from cabon fever.
JB's: My fav place overall. They carry a lot of quality stuff and it's usually competitively priced. Oddly don't seem to go by that often.
Angling Specialties: Steelheading gear.
***p.s: what's the shimano rebate???