Unless you can't get live bait... there's no point in getting Berkeley Gulp. Might as well get actual live bait. Same price I think... Gulp might even be more expensive. I've seen Gulp for $20+ a tub.
Berkeley Gulp is way overrated.
Suggestions: Spinners (Blue Fox, Mepps, etc.), Crankbaits (Big O, Wally Diver, Rapalas), Spinnerbaits, plastic grubs. The smaller/medium sized will catch more...