I personally have 4 set-ups for different presentations/techniques (flipping/pitching, worm, crankbait, finesse), but if you were to go with one set-up I would look at a 6'6"-7' fast action M-MH rod with a reel with a 6.x:1 ratio. You can slow down the retrieve when cranking or burn baits back to the boat with this high speed reel.
Just my opinion -- everyone's got one...